focus groups and qualitative market research from focus freelance uk - your freelance market research consultant
Working With A Freelance Market Research Consultant
When you choose the freelance option with focus freelance, not only do you save on agency fees and overheads, you also get a market research consultant with real-life marketing experience working on major brands - not just at the briefing and debriefing stages, but all the way through your market research project.
focus freelance can effectively act as your market research agency and perform most of the service that you would expect from a uk based research agency. However, as a freelance service, there is no network of global offices able to carry out a world-wide market research project. For most freelance users, this suits their budget.
If you need more than qualitative market research / focus groups - focus freelance can incorporate and project manage a quantitative element. From past real-life experience, it can be useful to test findings from focus group research by using a survey to show, for example, that 68 per cent of target consumers are definite or very likely buyers of your new product concept, or "get" your advertising message.
If you are a market research agency, you may be used to using freelancers during busy periods or when a certain level of commercial or industry experience is required. focus freelance has real senior marketing experience, within the sought after branded FMCG sector, amongst others.
What are the benefits of using focus freelance as your market research consultant?
Cost savings - with a minimal cost base, focus freelance has a head start on your typical market research agency, when quoting like-for-like for your project
Personal attention - focus freelance works one-to-one with you - and because your project helps pay the mortgage, it is guaranteed 100% attention and effort!
From brief to completion - you have one contact who is in control of your project and fully understands your requirements
Real-world commercial interpretation - it's nice when research findings are interesting, but essential that you have proper insights that can be put to action
What are the downsides of using a freelancer versus a market research agency?
Whilst focus freelance has the same recruitment methods, venues and facilities available as a mainstream market research agency, you won't always have someone sat in an office waiting for your call, or able to conduct a global, multi-language qualitative market research project
focus freelance experience is general, consumer brand focused, rather than specialised to a particular market
Limited statistical resources for large scale quantitative projects
No plush offices, flash cars or corporate jollies (sorry)
Real experience, real
savings, really useful!
focus freelance
has over 15 years marketing experience with leading brands. Your focus groups
will be designed, conducted and presented by a trained
qualitative market researcher, who has also commissioned and applied qualitative
market research for major brand development projects in senior marketing
positions!
Tel: 0113 322
6454 / 020 7993 6137
moderator@focusfreelance.com
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| What is qualitative market research? | How can focus groups work for me? | Working with a freelance market research consultant | Useful links & friends |
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| BSc(Hons) DipM Qualified | Trained & Affiliated | Real Marketing Experience |